I create design that balances between cool, nice and serious vibes. Experienced in graphics inside the app, communication-, brand- and web-design. Sometimes play as a mentor for designers and illustrators
telegram @tayrowe
October 2023 • now, full-time
February 2021 • October 2023, full-time
Redesigned a visual system of the personal feed;
Wrote and created a visual system guide for personal feed and channels and a guide for preparing screenshots and layouts;
Created 8 templates for that visual system;
That visual system helped to reduce the time that I spent to review designer’s work from 7 hours a week to half an hour;
Сreated design for feed activities like riddles and raffles. It raised the engagement metric from 3-7% to 30%-80%;
Created templates of the stories with new mechanics with UI/UX elements;
Released A/B tests and process data with analysts;
Partook in discussions and resolutions of the occurring problems;
Everyday I worked with editors, photo-editors, layout designers, product designers, illustrators, analysts, coders, managers, and costumers;
Assigned and also did design and illustration tasks;
Acted as a mentor for 5 designers and illustrators, and planned sprints for them;
Created banners for the Cross-sell team;
Resized web-projects to app size;
Used Midjourney AI in design;
Created some motion designs with Adobe AE;
October 2019 • November 2020, full-time
Used to made static and motion design for performance marketing ads;
I created design for social media like Instagram, Twitter, Facebook and telegram bots;
Illustrated company values;
I was responsible for HR brand: stickers, notebooks, posters, postcards, guides, presentations;
Used to made collages for the press service blog and design for press documents;
Used to made event’s decoration;
June • August 2019, project work
Used to made web-design;
Redesigned icons;
Used to made design for presentation;
Created illustrations;
Worked with Lead Designer and Product Manager.